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Frontline-led business transformation

Leveraging the power of People to drive sustainable Business growth

Mission Directed Workteams™ helps organizations engage, enable and empower frontline teams to improve quality, speed, cost, safety and stakeholder outcomes — every day.

Mission Directed Workteams™ - Empowering the Frontline
Aligning Shopfloor Execution with Strategy
The Mission Directed Workteams™ (MDW™) Organization Architecture is designed to help Organizations achieve Business results by Engaging, Empowering and Enabling the Frontline Workforce to focus on achieving Key Business Objectives on a daily basis.
Key Objectives
Culture of Continuous Learning & Improvement
Establish & sustain a culture of Continuous Learning & Improvement.
Frontline Teams driving quality, speed and cost
Empower Frontline Teams to achieve continuously improving levels of quality, speed and cost effectiveness.
Leaders focused on Competitive Success
Enable Leaders to focus on planning & executing Strategies for Competitive Success & Business Growth.
Dynamic alignment with Strategic Plans
Dynamic alignment of Frontline Teams with Strategic Plans & Objectives.
The performance gap

The visible problem is rarely the real problem.

Business Performance outcomes are viewed and reviewed at varying frequencies. Business Leaders often spend most of their time on the Daily and Monthly outcomes and less on shaping the Annual & Longer term Strategic Objectives. This is a waste of valuable Leadership talent caused by a culture where Leaders make decisions, solve problems and provide instructions while the Frontline executes the instructions relayed by Middle Management who acts as a messenger as well as shock absorber for the Strategy-Execution gaps. The real issues lie hidden & unaddressed. Creating a work environment where Frontline is actively owning, managing and controlling the Daily Performance Metrics is the best investment of Leadership time because Monthly results are an outcome of Daily Performance and Annual Performance automatically follow from them. This is also the toughest roadblock to achieving Self Sustainable Business Growth - resistance to change is the biggest challenge that Business Leaders will have to overcome. Building Frontline ownership of outcomes, and solving problems as soon as they occur requires delegation of authority & freedom to take decisions without fear of adverse action. The Mission Directed Workteams™ framework has helped over 2000 Business Units worldwide in addressing these challenges. The framework guides the Leaders, Managers and Frontline employees in transitioning from the traditional way of working to an Frontline Driven High Performing Business Force.

Diagnostic View
Severity of Business Impact ∝ Time to Detect problems
We cannot solve a problem we cannot see
1
Annual View
Revenue
Profitability
ROCE / ROI
Customer Satisfaction
Investor Satisfaction
Employee Attrition
2
Monthly View
Sales
Operating Costs
Productivity
Inventory
Customer Complaints
Innovations & Improvements
3
Daily View
Defects
Delays
Equipment Downtime
Consumption
Wastage
Customer Complaints
4
The Invisible roots
People waiting for direction
Misaligned processes
Underutilized Technology
Problems escalated upwards
Unutilized Skills & Knowledge
Non Value Adding activities
The strategic shift

From Leadership-driven execution
To Frontline ownership.

MDW™ enables a structured and smooth transition From a closely held, person dependent, unpredictable system run by a few leaders and specialist Managers To a Frontline-owned stable, predictable and visible operating rhythm.

Traditional Approach
Business Results
Results drive Stakeholder preference - Customers, Investors, Employees
Business Leaders
Plan Strategy, Direct Execution, Control variance, Solve Problems, Take Decisions. Follow Up, Push Middle Managers.
Managers in the Middle
Relay instructions, Follow Up, Push Frontline for results.
Workers
Await Instructions, Execute as instructed, Report Problems, Avoid blame
The MDW™ Way
Long-Term Business Growth
Market Share, Investor Preference, Talent Retention
Stakeholder Delight
Business meets & exceeds needs and expectations.
Frontline Teams
Control Daily outcomes, minimize variance, Solve Problems, Take Decisions
People Managers
Coach Frontline Teams, Enable & Develop Talent
Business Leaders
Empower People, Plan / Refine Strategic Objectives, Manage External Drivers, Align Frontline KPIs, Enable Frontline, Coach & Mentor People Managers.
The MDW™ Way

Engage. Enable. Empower.

MDW™ creates the routines, roles and review cadence that allow people closest to the work to contribute ideas, solve problems and continuously improve performance.

Every person contributes
Problems solved at source
KPIs visible every day
Leaders enable performance
Business impact

Frontline ownership becomes a repeatable system for performance.

MDW™ builds disciplined routines that keep teams aligned, problems visible, and improvement moving every day.

Frontline Ownership
Engage
Enable
Empower
The Mission Directed Workteams™ framework

A structured operating architecture for building frontline-led performance.

The MDW™ Framework

The two foundation modules sit at the core, supported by People Excellence and Process Excellence modules that build commitment, capability and contribution.

People Excellence
Build capability to contribute and lead
01
Self Development
02
Coaching for Performance
03
Engaging Leadership
04
PsySafe
05
Problem Solving
Foundation Layer

Core Modules

Foundation modules at the heart of the MDW™ system.

01
Goal Alignment
02
Visual Workplace 5S
Investment in building People and Process Capability requires a robust foundation of the right Culture and Work Routines.
Process Excellence
Build reliability, repeatability and scalability
01
Operational Efficiency
02
Equipment Utilization
03
Quality Assurance
04
Lean Workflow
05
Value Driven Service
Commitment > Capability > Contribution
Value chain impact

Engaged people. Reliable processes. Empowering leadership. Sustainable advantage.

MDW™ connects human commitment with operational discipline so that improvement becomes a daily business habit, not an occasional initiative.

Empowering Leadership
Alignment, coaching and enabling routines.
Engaged People
Deliver KPIs, Innovate continuously, Own the outcomes.
Reliable Processes
Reduce person dependency, Repeatability, Scalability.
Sustainable Advantage
Performance improvement every day.
Global proof

A proven approach across industries.

A selected sample of business results achieved through MDW implementations across manufacturing and service environments.

100%
increase in plant productivity
Bottling & Brewery
60%
reduction in order-to-delivery lead time
Flexible & carton packaging
55%
reduction in scrap
Global tyre manufacturer
37%
reduction in inventory
Flexible & carton packaging
20%
increase in OEE
Alloy wheels manufacturer
30%
reduction in changeover time
Flexible & carton packaging
Always happy to have a conversation

Contact Us To Know How or Know Why or just know more Competitive Dynamics International

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Global
Rosa Zapata
Director
Competitive Dynamics International Latin America
301 Upper High Avenue, New Philadelphia, Ohio, 44663, USA
India
Anand B Noatay
Partner
Mob: +91 98719 02000 | Tel: +91 11 4013 1813
B 292, Vasant Kunj Enclave, New Delhi -110 070. India
A Sustainable Competitive Advantage
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